The goal is to expand the current Grand Theft Auto market from standard 18-25 year old market to draw in the untapped capital in other demographics. Take the brand and expand it to a Theme Park that provides an immersive GTA experience, a museum that highlights the rag to riches story, and even a playground for kids that teaches co-operative team building taking the core “turf war” concept of GTA into team based capture the objective style games. We will compete against current theme parks and other expanded brands such as Harry Potter, and Dr. Seuss, and our competitive advantage is that the current market is geared higher in age so we don’t have to work our way up, only create certain kid oriented areas like the one said earlier.